PPDS Team Supplier for Red Bull Racing

PPDS, exclusive provider of Philips digital signage, LED displays and professional TV solutions, announce its relationship with the team behind the reigning Formula One World Drivers’ Championship winner, to become an official Red Bull Racing (RBR) Team Supplier.

This new collaboration sees the professional display provider delivering across its portfolio of products, with professional displays and monitors on tour with the team throughout the season.

Far from a traditional supply deal, this announcement follows collaboration and meticulous proof of concept testing throughout 2021 – a year when RBR’s Max Verstappen secured the team’s first Drivers’ Championship since 2013 – with PPDS’ range of Philips professional displays and solutions outpacing the competition to become the standout partner of choice for RBR’s VIP hospitality needs. 

Ron Cottaar, Marketing Director at PPDS, commented: “We’re excited to have become an official Team Supplier of Red Bull Racing who understand the value and benefits of having an aligned, close working partnerships in order to achieve goals. We have worked to understand RBR’s needs from their display portfolio – identifying and, for the LED wall, building from scratch, solutions that not only match their visions and ambitions, but surpass them. We can’t wait for the new season to get started.”

Building on PPDS’ sponsorships on the sporting stage, next to partnerships with the likes of the reigning champions of English Premiership Rugby Union, Harlequins, this latest relationship sees sixty Philips professional displays and monitors used by the RBR trackside hospitality team during all 23 x Grand Prix race events throughout the 2022 FIA World Championship Season, beginning in Bahrain (March 18-20). 

Fulfilling RBR’s ambitions to offer unrivalled hospitality experiences for the 2022 Championship season, a suite of Philips professional displays will now feature inside the Red Bull Racing Paddock Club, bringing F1 enthusiasts closer-than-ever to the action. 

Housed above the team garages and pit lane, typically overlooking the start/finish straight, the Red Bull Racing Paddock Club will include PPDS’ Chromecast built-in Philips MediaSuite (x4) and Philips B-line (x2) professional TVs – providing live 4K UHD coverage of the race, access to exclusive behind the scenes content, coverage links to the RBR pit lane, and audio feeds from the drivers and crew. Guests are also able to virtually experience racing around the track for themselves, in RBR racing simulators equipped with powerful gaming monitors from sister company, AOC.

Taking center stage in the RBR Paddock Club, will be a 10m², 1.5mm pixel pitch, Philips L-Line 9000 UHD direct view LED display, creating an engaging indoor visual experience. Measuring 4.85m wide, and 2.05m high, the 48 cabinet, 8 x 6 LED wall eliminates pressures and challenges surrounding lengthy installation and deinstallation times for the RBR team, with the entire solution built into two bespoke, highly durable flight cases. 

Designed by PPDS and manufactured by Dutch firm, AMPCO Flashlight B.V, the unique mounting mechanism allows two folded, half screens to seamlessly join together, giving the appearance of a single surface, while the cases allow safe and secure transportation.