Focusrite Launches New Brand Optimal Audio — AV.technology
A new commercial audio brand will be introduced on April 20th, when Focusrite launches Optimal Audio at a virtual event.
Optimal Audio will become the Focusrite Group’s seventh brand, adding to Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify. Whilst full details will be revealed at the event, Focusrite Group CEO Tim Carroll was happy to talk about Optimal Audio’s prospects:
“It’s a rare privilege to create a brand from scratch. The commercial audio sector has grown consistently over the years, and even during the pandemic has been more robust than many. We expect that momentum to accelerate in the coming months, so we feel that the timing is perfect for the introduction of Optimal Audio.
“Taking a considered view of the commercial audio sector led us to conclude that it represents a maze of often overly complicated products that can be difficult to understand, install and operate. Optimal Audio will set out to do things differently, with a streamlined offering that is straightforward to install and simple to use.”
As part of the Focusrite Group, the largest pro audio manufacturer in Europe, with a £130m+ turnover, Optimal Audio will benefit from years of engineering experience, global reach and support, as Carroll explains:
“Alongside its own dedicated staff, a number of colleagues from across the group – most notably within Martin Audio – are helping to bring Optimal Audio to fruition. In the long term, our ambition is that the brand will have its own distinct team.”
Registration for the virtual event is now open on their website.