MIDWICH DISTRIBUTES SE AUDIOTECHNIK IN AUSTRALIA — AV.technology
Midwich is pleased to welcome German audio manufacturer SE Audiotechnik to its Australian distribution portfolio.
SE Audiotechnik is a young brand with an international development team of over 45 engineers. The company’s product portfolio offers solutions for both mobile and fixed sound reinforcement applications with a strong focus on compactness, fidelity and flexible applications.
Products in the SE Audiotechnik catalogue include everything from line arrays to stage monitors to power amplifiers. Almost all loudspeaker components — from drivers to cabinets and electronics — are designed and produced in-house at SE Audiotechnik’s own sophisticated factory.
“Ultra-compact form factor, modern aesthetics and ease of deployment make SE Audiotechnik’s offerings ideally suited to pro AV solutions,” says Michael Broadbent, Managing Director of Midwich ANZ. “Our clients will also appreciate the ability to deploy these innovatively designed and engineered German products at a price point that is affordable, rather than being restricted to those rare projects where money is no object.”
“After a thorough mutual evaluation, Midwich and SE Audiotechnik have decided to approach the Australian market together,” comments Alex Schloesser, SE Audiotechnik APAC Region Manager. “The response and feedback during the recent Entech roadshow was fantastic and very encouraging. SE Audiotechnik has some unique solutions and Midwich has access and expertise in the Australian market. Together this can only result in success and I am very excited to be working with the Midwich team.”