Midwich Expands Into South East Asia

Midwich, a specialist audio visual (“AV”) distributor to the trade market with operations across Asia-Pacific, Continental Europe, UK and Ireland, is pleased to announce the official opening of a new office and showroom in Singapore. 

Midwich entered the Asia-Pacific (“APAC”) region in December 2018 with the acquisition of Blond Robot, a value-added distributor of professional video, broadcast and photography products. Expansion into South East Asia will lead to greater visibility of Midwich’s global vendor portfolio and customer base in the region.

Focusing solely on commercial AV, Midwich Asia will provide expert support to consultants, integrators and end users in a number of areas, including technical video, large format displays, LED solutions, broadcast and audio. Targeted vertical markets include Government, Education, Broadcast and Hospitality sectors.

With a building vendor portfolio Midwich Asia will commence representing leading vendors such as Exterity, Teammate, Atlona, Haivision & Leyard to name a select few.

Michael Broadbent, Managing Director of Midwich APAC commented: 

“Launching Midwich Asia is a milestone accomplishment for the Midwich Group which indicates both rapid growth and commitment to a bigger vision. We are excited about the opportunity to contribute to the commercial audio-visual industry in South East Asia and look forward to forming valuable customer relationships throughout this thriving region.”

The launch will see Midwich Asia open the doors to its brand-new Singapore office and showroom located at 229 Mountbatten Road, #01-19 Mountbatten Square, Singapore, 398007.