Polecam Chooses Magna Distribution

Polecam, established in 1998 by Steffan Hewitt, is a UK-based company renowned for its innovative, lightweight, and portable camera crane systems. These solutions are designed for single operators, enabling dynamic and unique camera movements across various industries, including broadcast, sports, medical, and industrial sectors.

Magna Systems and Engineering has successfully delivered Polecam camera solutions to numerous Australian customers, including a prominent international financial news agency, a national broadcaster, production companies, and more. These innovative solutions have enhanced their production capabilities, showcasing the versatility and reliability of Polecam’s camera systems.

“Polecam solutions have been incredibly well received in our region, thanks to their versatility and ability to enhance production across various industries,” said Neville Paterson, Senior Sales Executive at Magna Systems & Engineering. “As the preferred reseller for Polecam, we’ve expanded our capability to deliver complete studio solutions tailored to our customers’ unique needs.”

“We are delighted to have Magna Systems & Engineering as our preferred reseller for Australia and New Zealand,” said Steffan Hewitt, Owner and Founder of Polecam. “Their early success with the Polecam range highlights their ability to connect with local customers, offering exceptional product knowledge and comprehensive customer support.”

Polecam Product Range

The Polecam’s flagship product, the Polecam Rig, features a modular carbon-fibre design that extends from 1.5 meters to 8 meters. This versatility allows it to support a range of cameras, from small minicams to larger formats like DSLRs and action cameras. Its lightweight construction and quick setup make it ideal for capturing footage in locations inaccessible to traditional jibs.

In addition to the Polecam Rig, the company offers specialised systems such as the AutoPod—a remotely operated telescopic elevation unit that adds an elevation axis to pan, tilt, and zoom functionalities. This system is adaptable for mounting cameras, rigs, cranes, and other equipment, enhancing production value. The PanaPod, a variant of the AutoPod, is specifically designed for Panasonic PTZ cameras, providing unobtrusive camera positions in various settings.

“The AutoPod range has proven very popular here in Australia,” explained Magna’s Neville Paterson. “Our customers love the flexibility to remotely operate camera elevation, pan, tilt, and zoom. It’s a game-changer for productions.”

New Product – Pancake

Polecam’s newest product, Pancake, a rotator working in conjunction with the AutoPod system, provides remote camera and teleprompter rotation on top of the Pod.

“Adding rotation capabilities to elevation, pan, tilt, and zoom with Pancake is a revolution for remote controlled camera production,” said Neville. “We expect strong interest in this new product.”

Medical and Industrial Applications

Polecam also caters to the medical field with its Medical Rigs, offering flexible 4K, UHD, and HD camera platforms suitable for operating theatres. These systems facilitate unobstructed views of procedures without interfering with medical teams, making them valuable for live broadcasts, training, and promotional purposes. Furthermore, the Ostrich Industrial Inspection Camera System is available for industrial applications. This system includes a telescopic carbon-fibre pole and a camera with optical zoom capabilities, designed for detailed inspections in challenging environments.

Continuous Innovation

Through continuous innovation, Polecam remains a leader in providing versatile and portable camera solutions that elevate production capabilities across multiple industries. For product information or demonstration, Magna has a range of Polecam solutions in their Sydney office. To book a demo, or for any production studio needs, contact Magna.