Renkus-Heinz Founder, Harro Heinz, Makes 3 AV Predictions at 90 — AV.technology
Harro Heinz, the co-founder of Renkus-Heinz, celebrated a major milestone on Dec. 14: his 90th birthday – an event that sits synchronously within the 40th year of the company that bears his name.
Heinz founded the cutting-edge speaker company with Algis Renkus in 1979. A few years later Heinz bought his partner out of the business and went on to build a visionary organisation that changed the way we experience sound. Thanks to Heinz’ 40 years of innovation and invention, Renkus-Heinz became – and remains – synonymous with premium sound.
Heinz continues to consider the future of pro audio daily – and he shared a bit of his vision for the future even as he looks back at 40 years of Renkus-Heinz:
Artificial Intelligence is coming to professional audio sooner than we expect. “We will very soon see a speaker that can be installed in a room and immediately configure itself to provide optimal sound,” Heinz said. “The technology to digitally steer sound will soon be considered the standard because of how effectively it can be placed in a space.”
The focus will be increasingly on the audience. “When we look at the industry today we still see a lot of focus on the performers or the product,” Heinz said. “That’s important, of course, as you have to have great content. But more important is that we look at the audience we serve, understand what they want, and deliver impressive experiences to them. Positioning sound with precision – and putting it on the audience – positions businesses for success.”
The future of pro audio – and visual – belongs to the inventors. “We see commoditization continue in the audio world,” Heinz said. “What will set successful companies apart – whether they be manufacturers or integrators – will be the level of intelligence they can put behind their products and solutions. The future of A/V belongs to those willing to experiment.”