Shanghai International Film Festival & Christie
Thirteen years of strong partnership: Christie provides projection support for the 24th Shanghai International Film Festival
30 June 2021
Christies announces its partnership with the Shanghai International Film Festival (SIFF) for the 13th consecutive year.
This year’s festival, themed “The Film Art of Centennial Glory on a Ceaseless Journey”, will run from June 11-20. More than 400 films from around the world will be screened in 40 cinemas located across Shanghai during this period, including those equipped with the CINITY Cinema System and Dolby Cinema that utilise Christie’s projection technology to deliver film festival-worthy visual experiences.
In particular, Christie’s cinema projection systems will be deployed for screenings of the highly-anticipated opening and closing films. As well, Christie will supply its cinema projectors at two venues for “Public Screening” – a series of outdoor screenings held in conjunction with the 27th Shanghai TV Festival beginning June 6.
“Christie has built an enduring partnership with the SIFF for more than a decade, and we’re delighted to be involved in this prestigious event for the 13th consecutive year by providing cinema projection support for major screenings and events,” said James Li, executive director, China Cinema, Christie. “We value the SIFF’s confidence in Christie to deliver the visual experience movie-goers desire, and will remain steadfast in delivering filmmakers’ vision to their audiences using our cinema solutions and technologies.”
Currently in its 24th edition, the SIFF aims to uphold its philosophy of taking root in Asia, spotlighting Chinese films, and supporting new talents. In addition, as the COVID-19 pandemic continues to cast a pall upon the global film industry, the SIFF is stepping up as an influential platform to seize opportunities for the industry’s quicker recovery, whilst gearing up to drive further development of Chinese films and boost confidence in global film art.
Founded in 1993, the SIFF is the only competitive film festival in China accredited by the Paris-based Fédération Internationale des Associations de Producteurs de Films (FIAPF). The festival focuses on awards, markets, forums and film exhibitions so as to build an international platform, and promote the development of the Chinese film industry.
Christie: christiedigital.com
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