Dressed for Success
Nudie Jeans upgrades its retail audio without an audio installer.
10 September 2024
Nudie Jeans hails from Sweden and is a purveyor of sustainably-made jeans. Its built-to-last philosophy and quality is like an antidote to ‘fast fashion’.
Nudie Jeans has stores across Australia. They’re generally around 50-60sqm and situated in larger shopping malls, such as Chadstone Shopping Centre or The Galeries Sydney.
The stores are in the process of switching their audio system over to an Audio Pro Business wireless solution that uses existing lighting tracks for power. Audio Pro isn’t the only audio vendor to provide such a solution but it remains niche. Surprising, really, given the convenience, and the number of shop fitouts that could easily accommodate such a system.
AUDIO SEES THE LIGHT
In the case of Nudie Jeans, The Galeries’ Audio Pro install didn’t even require an audio/AV installer. Synergy Audio Visual, the Australian distributor of Audio Pro’s business solutions, provided a certain amount of technical assistance but the system can just as easily be a handyman’s task or part of the shopfit. Each Audio Pro SP3 loudspeaker connects to the lighting track, which provides the power, and pairs with the Audio Pro TX-1 transmitter via 1.9GHz DECT. A control app connects to your chosen commercial music platform of choice and Bøb’s your uncle.
Bryce Alton, CEO Nudie Jeans Australasia, comments: “It can be quite a stressful thing buying a pair of jeans and we want to make our customers comfortable. We’ve invested in Audio Pro to provide a separation from the noise and distractions of the shopping centre. When a customer is in our store, the Audio Pro solution helps to keep them there. The audio experience is enveloping and we get to take control of that aspect of the experience.
“Anytime one of our outlets is due for a refresh, we’re installing the Audio Pro system. It’s now an integral part of our fitout.”
RETAIL SCALE
One of the obvious benefits of the Audio Pro system is being able to optimally position the loudspeaker anywhere on the lighting track – you’re not limited to mounting a conventional speaker on a bracket in the ceiling corner. The Audio Pro SP loudspeaker maintains its anonymity with a form factor much the same as a lighting fixture.
Nudie Jeans installed four Audio Pro SP3 wireless loudspeakers in The Galeries location, which provides smooth coverage of the floorspace. Scaleability isn’t an issue: more Audio Pro SP Series wireless loudspeakers can easily be added as required for larger retail outlets.
Bryce Alton, is well-satisfied with the low-profile, easy-to-control Audio Pro solution: “Good lighting and good sound is key in a retail environment, and we’ve succeeded in that.”
Synergy Audio Visual: synergyaudio.com.au
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