Midwich Announces Distribution Partnership With OMMA

Midwich Australia Pty Ltd, a specialist trade-only audio visual distributor, announces an Australia-wide new distribution partnership with neo-digital signage software platform, OMMA Sign.

Founded in 2015 and headquartered in Istanbul, OMMA is rapidly becoming a robust global player in the digital signage industry offering a cloud-based, secure and flexible digital signage platform that is remarkable for its adaptability and ease-of-use.

“This distribution partnership sees Midwich bring something unique to help our Channel Partners align with modern technology solutions and add exceptional value,” says Michael Broadbent, Managing Director, Midwich APAC. 

“There is a natural synergy with the work our Partners are already engaged in with our display-panel vendors and the OS platform independence of OMMA Sign. They can choose to work with smart screens or renowned media players such as BrightSign.”

Running at 1,700 locations on over 20,000 screens across three continents, OMMA has quickly established itself through its innovation and international staffing, including local representation in Australia.

Having recently demonstrated the product at ISE 2020 in Amsterdam, OMMA APAC Sales Manager, Darren Farrell, is excited about the agreement. 

“We are really pleased to be working with Midwich who has a rock-solid commitment and access to one of the most reputable AV dealer networks in the country,” enthuses Farrell. 

“OMMA paves the way for clients to have control over their displays and share their message in real-time. It is adaptable, programmable yet simple and infinitely scalable digital signage solution that meets the ever-changing needs of clients in a variety of sectors including retail, education, corporate and commercial.”

OMMA answers a very immediate need to minimise the physical interaction between POS personnel and customers, with a remote ordering facility via QR code scan – working with the customer’s mobile device – interacting with the OMMA platform. 

As a cloud-based product, OMMA is available now via subscription from your local Midwich Channel Partner.