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Sony Product Aisle

Sony displays across five dedicated booths

By

3 February 2026

Sony returns to ISE this week to demonstrate how its technology enables creativity to flourish and transforms the way people connect, learn and collaborate across corporate, retail, education and production spaces.

New firmware updates for Sony PTZ cameras

Sony announced new firmware updates for its PTZ Auto Framing cameras with built-in AI analyticsthe SRG-A40/A12 V4.0 and BRC-AM7 V3.0.

Ideally suited to the education sector, these updates add more framing options and advanced control settings, giving users greater flexibility in daily operation. They include a Basketball Framing Mode designed for school sports games.

Tom Garvan, Remote Camera Product Manager, Sony Australia, comments, “The new firmware updates for our PTZ cameras demonstrate the continued evolution of our advanced AI auto framing technology, which is a key part of our offering to the education market. We couldn’t imagine a better platform than ISE for the first public debut of these products and firmware upgrades. “Our whole team is ready to welcome guests to our booth, proudly demonstrate our new products, answer questions and share their knowledge, expertise and market insights.”

Visit the Product Aisle

Built around a New Product Aisle, visitors to the Sony booth will have the opportunity to explore a series of immersive, hands-on zones that bring real-world applications to life. Each environment is designed to demonstrate how Sony’s solutions can enhance creativity, communication, and collaboration.

Booth Zone 1: Corporate Solutions

Booth Zone 2: Education

Booth Zone 3:  Retail

Booth Zone 4:  Capture and Connect Studio

Booth Zone 5: Live Events Production

Sony’s PTZ cameras will also be showcased at Sony partners’ booths.

Company: Sony Electronics

Website: www.sony.net

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