Sony Product Aisle
Sony displays across five dedicated booths
Sony returns to ISE this week to demonstrate how its technology enables creativity to flourish and transforms the way people connect, learn and collaborate across corporate, retail, education and production spaces.
New firmware updates for Sony PTZ cameras
Sony announced new firmware updates for its PTZ Auto Framing cameras with built-in AI analytics – the SRG-A40/A12 V4.0 and BRC-AM7 V3.0.
Ideally suited to the education sector, these updates add more framing options and advanced control settings, giving users greater flexibility in daily operation. They include a Basketball Framing Mode designed for school sports games.
Tom Garvan, Remote Camera Product Manager, Sony Australia, comments, “The new firmware updates for our PTZ cameras demonstrate the continued evolution of our advanced AI auto framing technology, which is a key part of our offering to the education market. We couldn’t imagine a better platform than ISE for the first public debut of these products and firmware upgrades. “Our whole team is ready to welcome guests to our booth, proudly demonstrate our new products, answer questions and share their knowledge, expertise and market insights.”
Visit the Product Aisle
Built around a New Product Aisle, visitors to the Sony booth will have the opportunity to explore a series of immersive, hands-on zones that bring real-world applications to life. Each environment is designed to demonstrate how Sony’s solutions can enhance creativity, communication, and collaboration.
Booth Zone 1: Corporate Solutions
Booth Zone 2: Education
Booth Zone 3: Retail
Booth Zone 4: Capture and Connect Studio
Booth Zone 5: Live Events Production
Sony’s PTZ cameras will also be showcased at Sony partners’ booths.
Company: Sony Electronics
Website: www.sony.net

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