Issue 27

Wesco Anixter & Bose Professional Join Forces

Wesco Anixter now distributes Bose Professional products in Australia and NZ.


22 April 2024

Wesco International, a leading provider of business-to-business distribution, logistics services and supply chain solutions, announced today that Wesco Anixter and Bose Professional have created a strategic collaboration, with Wesco Anixter appointed as the authorised distributor of Bose Professional products in Australia and New Zealand.

This new partnership leverages Wesco Anixter’s expertise in supply chain services and Bose Professional’s next-generation professional AV and unified communications (UC) technology solutions, establishing a transformation in the way both businesses address the growing and evolving needs of the market.

As the professional AV industry expands beyond audio visual capabilities to include enhanced IT technologies, Australia and New Zealand have emerged as high-growth markets for this new AV-IT convergence model. With the potential to revolutionise the way that industry stakeholders in the region consume, apply, and leverage AV-IT convergent technologies, this partnership allows the companies to offer superior professional AV business solutions to integration partners and end users alike.

Wesco Anixter’s professional AV team is working closely with the local Bose Professional team to help ensure a successful partnership that can best serve customers. Organisational advancements being developed and bolstered include: the building of a Bose Professional Experience Centre, increasing staff recruitment, and implementing operational excellence improvements.

In describing the capabilities this partnership provides, Phil Langley, Senior Vice President Global Enterprise AV and UCC at Wesco Anixter, said, “The partnership between Wesco Anixter and Bose Professional, an extension of our prior ongoing successful partnership in India, continues to bring together expertise in business and technology strategy, combining product ideation and technology development with technology solution deployment across industries. This unique combination supports successful digital transformations by accelerating client results and equipping projects with world-class technology ecosystems.”

Hans Vereecken, Vice President, International Sales at Bose Professional, said, “The Bose Professional and Wesco Anixter partnership is a powerful combination in Australia and New Zealand. Bose Professional’s understanding of customer requirement, complex audio systems design and deep audio engineering expertise complements Wesco Anixter’s expertise in technologies, supply chain solutions, and geographic reach. Working as one team, these combined capabilities help unlock the potential of the AV-IT convergence revolution, offering transformative solutions that meet our customers’ evolving needs.”

Wesco Anixter represents the international go-to-market brand of Wesco and brings to life the company’s mission to build, connect, power and protect the world to its customers and supplier partners in the regions of APAC, CALA and EMEA. In Australia, Wesco Anixter has five locations: Sydney, Melbourne, Brisbane, Perth and Adelaide. In New Zealand, Wesco Anixter has three locations: Auckland, Wellington and Christchurch.

Learn more about Wesco Anixter and Bose Professional.


Websites:  Wesco Anixter and Bose Professional.


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Issue 27