AV.technology: Other vendors make similar claims. How is RoomHub different?

James: For us, if you need to understand audio, then already it’s too complicated. That’s our philosophy. We want to make great sound available to anyone, whether or not they know anything about AV. The RoomHub embeds the intelligence in the box, so the user doesn’t have to bring any.

AV.technology: Devil’s advocate for a moment: isn’t just another DSP from another brand? What’s its ROI?

James: Well, first off, RoomHub is significantly more cost-effective than traditional systems that offer equivalent performance. But more than that, it’s not just audio DSP, it’s also an IoT hub that manages and monitors all connected devices in the room.

You can control cameras, third-party gear, and Xilica devices through it. So what used to be separate functions (audio, control, monitoring) are now consolidated. DSP is just one function embedded in a wider solution.

AV.technology: Likely, I already have a network monitoring tool. Why do I need Xilica Cloud?

James: Our system is open, so if you’re already using SolarWinds or Splunk, that’s great – it works with our open API. But Xilica Cloud also gives you granular control specific to our platform: retuning rooms using AI EQ, adjusting device functions with machine learning, and remote configuration changes.

So it’s not a replacement, it’s an enhancement. You can use what you already know, and gain access to deeper integration if you want it.

AV.technology: One final question: are you actually using AI?

James: We’re definitely using AI. There’s a lot of hype, and yes, I’ve seen ‘AI’ slapped onto product names that haven’t changed in years. But what we’re doing is real. We’re applying AI to solve real-world problems, such as eliminating the need for a skilled technician to manually EQ a room, and we’re doing it at the edge. The data doesn’t leave the device. There’s no cloud audio streaming. That means it’s secure, it works offline, and it’s future-proof.

Because our platform runs on standard hardware, we can keep improving the AI models with firmware updates. So the system you buy today is going to be better in six months, and even better in a year.