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Christie GS Series Bring Masterpieces To Life — AV.technology

3D projections alongside original artworks create a uniquely immersive gallery-going experience in Chongqing

By

5 August 2021

Known as ArTech Hub, this avant-garde gallery is situated within Ciqikou, an ancient town in Chongqing that was famous for producing and selling porcelain during the early years of the Qing Dynasty (1644—1912). It consists of a 2,000 square meter (21, 528 square feet) exhibition space, with more than 50 Christie DWU6322-GS and DWU1082-GS laser projectors – both models specifically developed for the Chinese market – fitted in various exhibition zones to deliver a uniquely immersive art viewing experience to visitors. The projectors were supplied, installed and commissioned by Christie’s trusted partner Zhongqing Yingye Group.

“ArTech Hub is a fascinating art gallery that is very different from conventional ones that we are accustomed to, due to its smart integration of projection technologies to offer visitors a uniquely immersive viewing experience,” said Yueyi Wu, representative for East China, Zhongqing Yingye Group.

The client has chosen an unobtrusive design for the projectors’ installation works, which requires all units to be discreetly installed overhead so that they are almost invisible to guests. “Thanks to the GS Series’ compact footprint, quiet operation and reliability, our team was able to successfully complete this project on time and in accordance with the client’s requirements,” Wu added.

The projectors brilliantly displayed three-dimensional projections of classic works of 19th century artists during an ongoing art exhibition titled “Imprint of Time: Immersive Works of Master Painters”. They include signature artworks by Czech painter Alphonse Mucha, French impressionist Edgar Degas, French artist Jean-François Millet, Dutch post-impressionist Vincent van Gogh, Russian painter Wassily Kandinsky, French artist Henri Matisse, and French post-impressionist Georges Seurat.

April Qin, sales director for China, Enterprise, Christie, commented, “We are delighted to be part of this creative space where art meets technology to deliver unique and highly immersive exhibits to guests. The powerful and versatile Christie GS Series laser projectors used in this venue have transformed the visitor experience with this amazing showcase featuring highly vivid projections of masterpieces by renowned 19th century artists.”

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AV Architects
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Issue 6