PIFA 2024 Opens in Singapore

The second edition of Pro Integration Future Asia 2024 (PIFA 2024), the region’s market leading event for professional audiovisual, lighting & live entertainment technologies has opened its doors and runs through to Friday 27th September 2024 at the Sands Expo & Convention Centre, Singapore. 

Organised by Montgomery Events Asia in collaboration with its strategic partner, the Professional Audio Visual & Lighting Integration Association of Singapore (AVLIAS), this three-day event attracts trade professionals and experts interested in intelligence office technology; digital signage and out-of-home media; production and immersive technologies; parks and attractions; smart campus solutions; and stage & mega events. For the first time, PIFA’s supporting partner, the Singapore Association for Private Education (SAPE), has collaborated to co-locate its annual conference with PIFA, uniting the academic community at the event.

PIFA 2024 looks to engage attendees from 26 countries, featuring over 100 exhibitors from more than 10 countries showcasing a diverse range of technologies and solutions, including immersive telepresence, projection displays, contactless and gesture controls, as well as home networking and automation.

The event commenced with great excitement during the opening ceremony, which featured the signing of Memorandums of Understanding (MOUs) between AVLIAS and four trade associations from Singapore, Malaysia, Indonesia, the Philippines, and Thailand. These partnerships will enable the associations to collaborate on shared goals of promoting, educating, and growing their respective business communities. The participating associations include:

• Pro Audiovisual & Lighting Integration Association of Singapore (AVLIAS)
• Malaysian Association for Arts, Live Events, Concerts and Festivals (ALIFE)
• Association of Indonesian Audio Video Music Equipment Activists (APAVMI)
• Pro AVL Philippines Association (PROAVLAP)
• Thailand Professional Lighting AudioVisual Systems Association (TLAV)

Experience Cutting-Edge AVL Exhibits and Productivity-Enhancing Solutions

The main exhibition area presents renowned global brands such as Absen, Robe Lighting, Area Four Industries, Bose Professional, Robel AV, and SL Pro. Attendees will have the opportunity to explore a wide range of innovative products aimed at driving the digital transformation of hybrid workplaces and classrooms, as well as enhancing the production of live and virtual events.

A destination for learning, collaboration and networking

PIFA 2024 Conference @ Centre Stage

Trade attendees can stay informed about the latest AVL technologies and applications across various industry sectors. Led by over 50 industry experts, the PIFA 2024 conference includes panel discussions on the following topics:

• Virtual Production and Immersive Technology – New Era
• The Next-Gen Workspaces
• AI Revolution in the MICE Sector
• Elevating Worship: The Impact of AVL Technology
• Holograms in Healthcare
• Future-Forward Advertising: New Technologies for Impactful Marketing
• Urban Futures: Innovations in Building and Development
• Reimaging Ordinary Spaces into Extraordinary Venues

Technical Classrooms

Attendees can participate in 14 curated classroom sessions powered by Unearthed Productions, led by industry experts. 

These sessions will cover a range of comprehensive topics, including “Unleashing the Creative Potential of LED Technology Through Metamerism: How Chromaticity Affects Skin Tones, Costume Colors, and Scenic Elements,” and “Seamless Integration and Futureproofing: Ensuring Compatibility and Scalability for Tomorrow’s Innovations,” among others.

The complete list of programmes including the conference agenda, technical classrooms and showcases, please click here.

Strong Support from Industry Partners

PIFA 2024 is backed by a network of over 30 industry partners.

Supporting Partners

Supporting partners include the Association of Electronic Industries in Singapore, Association of Small & Medium Enterprises, Defence Industries Association, Global Signage Alliance, Security Systems Association of Singapore, Philippine Association of Convention/Exhibition Organisers and Suppliers, Singapore Association of Convention & Exhibition Organisers & Suppliers, AutomationSG, Software Park Thailand, and the Thai Software Export Promotion Trade Association, among others.

To find more information about PIFA 2024, visit https://www.prointegrationfuture.asia/. Register as a trade attendee here.